Friday, 15 October 2010

Task 1 - Session 6


Surely it would be better for passenger aircraft to have rear facing seats?





VOX POPULI
:

Backward-facing seats are safer in airplanes, just as backward-facing baby seats are safer in cars.

There's a lot of psychological resistance to seats that face backwards. People might not want to fly on an airliner with seats arranged in this way. So airlines put the seats facing forwards.

Some military transports have seats that face backwards.

I prefer to sit with my back to the pilot, I feel a lot safer and def. more comfortable, my ankles don't swell as much.

A large percentage of people just don't feel good about facing backwards when travelling, and there aren't enough sick bags on board to cope with the consequences.

You may find it more comfortable to face backwards, but most people don't. It's natural to want to face the way you're going, whether you're in a car or on a bus, train, or plane.

Mind you, if cut price airlines have their way, we'll probably be sitting on hard wooden benches running the length of the aircraft before long, or standing up.

Rear-facing seats are safer; forward-facing passengers are seven times more likely to suffer injuries than aft-facing passengers, as demonstrated by the FAA.

Think of it: during an emergency landing situation, the body's energy of forward motion would be distributed by the seat back, rather then waist seat-belt. Many military transporters have aft-facing seats.

So why do commercial aircraft have forward facing seats? Simply because passengers are more comfortable with them; they are scared to fly backwards. Money is an issue as well - aft-facing seats require stronger and heavier seat backs and floor attachments.

I believe it's always been the case that people instinctively prefer to face the way they are going, mostly so they can see trouble coming, not that that is relevant in an aircraft nowadays. Thus aircraft seats have "always been that way" except in some military airlift operations where the passengers don't have any say in the matter . . . Yes, it's safer, I'm sure.

People like to face the way they are going, they are more comfortable that way and everyone has to face the same way or the sardine packing doesn't work.

The RAF/MoD aircraft I used to fly on had rear facing seats. The RAF wants its passengers to walk away from bad landings, at least as often as possible.

I suspect that forward facing seats are simply the traditional way of doing things.

If something goes wrong at 30,000 feet in the air, and that some seating arrangement, or seat cushion is going to save you is nothing more then the airline's mental brainwashing to make you think your safe. Bottom line, your going to die.

It's for comfort. When an airplane is flying, it is on a slight incline (about 3 deg). The incline would be about 7-10 deg during climb to altitude.. You would probably be adjusting yourself in the seat to keep from sliding toward the back of the airplane.

During a crash, the seat backs aren't strong enough to take the full body weight. Although in a crash, that would be a moot point.

During landings, the same issue. Pilots seem to go into a 'panic' stop on landing. All the stress from numerous landings would weaken the seat backs. The stresses isn't that great on takeoff.

I guess the biggest question is whether or not it all really matters. In the case of an airplane crash, most if not all people are going to die anyways.



Your Task for this week:

There is a feature article in a national newspaper criticizing the fact that the passenger seats face the "wrong way" in commercial aircraft.

You work for the PR department of 'IUP AIR'. Write a letter to the newspaper defending your airline's decision to continue using forward facing seats in your aircraft.


No more than ten sentences. No less than six.




27 comments:

  1. This comment has been removed by the author.

    ReplyDelete
  2. Mr Oliver Sykes
    Head of Editor
    ASEAN magazine
    Jakarta,DKI Jakarta 13666

    Dear Mr Sykes,

    Your article in ASEAN Magazine about "backward-facing seats" is nonsense. Our operation is based on general rules of International Airlines Regulation (IRA) and in that regulation, the regular seats are facing forward. The "backward-facing seats" caused uncomfortable for the passenger. It may cause the passenger feeling dizzy. I want you to revise your article immediately. Thank you very much.

    Sincerely,


    Hilmawan Kusumajaya
    Chief Public Relations

    ReplyDelete
  3. This comment has been removed by the author.

    ReplyDelete
  4. 10-15-2010

    Ms. Alicia Yang
    Features Editor
    The Informant
    Anytown, CA 56721

    Dear Ms. Yang,

    The latest feature article posted in "The Informant" has caused a national stir on flight safety. I realize after reading the article that although these scientists mentioned in the article have questioned airline safety, they were incapable of reasoning the psychological aspect. Most passengers are all comfortable with facing the way they are going. If safety is the latest concern of the public, then newly designed safety belts would be a better solution. As a representative of IUP Airlines, I proudly announce our decision to keep the use of forward facing seats.

    I'll be in touch if you wish to discuss a possible interview. I look forward to speaking with you.

    Sincerely,


    James Rockaclub
    External Relations Director

    ReplyDelete
  5. Ms Ali Larter
    Head of Editorial Division
    Selokan Mataram Post
    Flamboyan 41, Yogyakarta 56578

    Dear Ms Larter,

    The features article in your newspaper about rear-facing seats has caused public inconvenience and distrust to flight service company. Your article has no strong evidences to prove that front-facing seats are dangerous for the passengers’ safety and it only leads our customers to the anxiety to have a flight.

    IUP Air, especially, always puts passengers’ safety and convenience on the first place as our main priority. That is why IUP Air will keep on providing front-facing seats in our aircrafts for the sake of passengers’ satisfaction. IUP Air won’t provide any uncertainty to our customers. Because passengers obviously will be inconvenient and feeling unsafe if we change the seats direction based on that unproven yet test.

    Thanks for your attention.

    Sincerely,

    Ramadhani
    Public Relation Manager
    IUP Air

    ReplyDelete
  6. IUP's air always prioritizing flight safety.
    Our safety will be developed as fast as possible with doing some test.
    After have meeting about this criticize, IUP's air will not change the seat into backward position. Converting the seat into the rear will create discomfort during flight for the passengers. IUP's air will convince the passengers that they can arrive at their destination safely. Every criticize will be handled seriously.

    ReplyDelete
  7. Mr. Robert Agasta
    Head of Editorial Division
    The Jogjakarta Post
    Jalan Magelang 41, Yogyakarta 56578

    Responding to the article in the newspaper The Jogjakarta Post on Thursday, October 14, 2010 criticizing the fact that the passenger seats face the improper way in commercial aircraft, we as public relations director of IUP Air want to give the evaluation in this regard. It is not true that the seats faced the rear more to ensure the safety of passengers. This is proven by the existence of evidence of research data by Gadjah Mada University in 2008 which stated that 68% of victims of traffic accidents in general are passengers who sat faced the rear. Seats faced the rear also give less comfort rather than seats faced forward.

    Based on the fact, IUP Air as one of the aircraft service providers will still continue using the forward facing seats in our aircraft for reasons of safety and comfort. Thank you.


    Sincerely,

    Melina Subastian
    Public Relations Manager
    IUP Air

    ReplyDelete
  8. Mr. Lincoln Freidrich
    Head of Editorial Division
    The Jakal Post
    Mawar Merah 101, Yogyakarta 56116

    Based on The Jakal Post article on October 14 2010 which had issued an article about rear-facing seat is safer than forward-facing seats arrangement, me as Public Relation of IUP Air confirm that we will not change the seats configuration because the passengers' pleasure is the most important thing beside safety aspect. Regarding the safety aspects, we have always been working on this with our utmost providing the best pilots, planes, and technicians. We have long surveyed the customers' desire and they wanted the most comfortable flight without ignoring safety aspects.
    We consider your article could cause an anxiety to our customers. Furthermore, this article could cause customer distrust to use air transportation and could be damaging the flight industry. We are also pondering to post statement in your newspaper to clear this issue. We hope this arguable matter would end immediately.

    Sincerely,

    Muhammad N. Januar
    Public Relations Manager
    IUP Air

    ReplyDelete
  9. October 17, 2010
    The Editor,
    Trans Post,
    Surabaya, East Java.

    Sub: Respond to a feature article about improper position of passenger seats in commercial aircraft.

    Dear Sir,
    We have read a feature article in your newspaper, Trans Post on Sunday, 17 October 2010, about improper position of passenger seats in commercial aircraft. Actually your article was very fascinating but we, IUP Airline, will never change the position of passenger seats in our airplanes. There are more than one reason why we don’t want to change the position but the most important one is about our passengers’ convenience. It doesn’t mean that passengers' safety is not our concern. We always improve our technology to ensure that all of our airplanes meet standards of safe flights. We think it’s enough to explain why commercial aircraft like us, IUP Airline, don’t change the position of our passenger seats.
    Thank you for your attention.

    Sincerely,
    Sayekti Warih Dwi
    Chief Public Relation
    IUP AIrlines

    ReplyDelete
  10. Mr Brad Pit
    Editorial Division
    The Capek Deh Post
    Jalan Taman Siswa, Yogyakarta 56578

    Dear Mr Brad

    I appreciate with your explanation of backward seat which is safer than the original forward seat. But most of our passenger will not yet excepting to this recommendation since they are more comfortable in the old fashion way. In our airline business we still preferring to maximize profit which is we must follow the customer's request.

    Beside, although this kind of approach has been tested with simulation by scientists still it is not yet already tested by any airliner. We doubt that other airliner would follow this approach and will maintain the same way like ours. Our goal for our business is to make comfortable flight for our customer. Any issues related to safety is the responsibility of our aircraft engineering team and the pilot themselves. So in this case we prefer to have money expense allocated to the pilot and engineering team to maintain the aircraft safety rather than redesigning the aircraft seat .

    Feel free to reply this message and I will posted to you again.

    Sincerely,

    Damar Donojati
    Public Relation Manager
    IUP Air

    ReplyDelete
  11. I do not agree with the statements in the article above. Passengers however prefer to front-facing seats because they know what will happen. Also that will prevent from getting sick (nausea). IUP airplanes already improve our belts to maximize its safety. That is our better way than to change the seats into back-facing which will make our passengers uncomfortable. Thank you.

    ReplyDelete
  12. Mr. Lincoln Edison
    Head of Editor
    Jakarta Post Newspaper
    St. H.R. Rasuna Said 43, Jakarta, Indonesia

    Dear Mr. Edison,

    Responding to the article of “The Fact that Passenger Seats Face the Wrong Way in Commercial Aircraft” in Jakarta Post newspaper, we are IUP Airlines as one of the biggest airlines in Indonesia want to reply those critics. We will not change the position of our aircraft seats. Based on the research that was done by a university in England, a large percentage of people don’t feel good about facing backwards when travelling. It’s natural to want to face the way you’re going, whether you are in a car, on a bus, train, or plane. If we provide seats facing backwards it will be a problem for people with air sickness. It also causes phobia for many people to travel by plane. Based on those psychology reasons, we will not change our aircraft seats position. We just want to make our passengers feel comfortable and safe flying with us. Thank you for your attention.

    Sincerely,

    Neyshia Amalina

    Public Relations Manager

    IUP Airlines

    ReplyDelete
  13. October 18, 2010

    Ms. Lady GaGa
    Chief Editor
    The Paparazzi
    Oldtown, LA 55281


    Dear Ms. Lady GaGa,

    A feature article posted in the latest issue of 'The Paparazzi' was serious one, concerning about aircraft business. In this letter we, the 'IUP AIR', will voice our opinion this matter.

    The appliance of rear facing seats might be a solution for increasing flight safety, but it fails interm of flight comfort. A radical change in seat positions would bring bad pychological effects for the passangers, proved by statements of people that find it uncomfortable and nausea-zing to travel facing the opposite way they are going. At the moment, we believe the new technology of seatbelt would net better results.

    On that note, ‘IUP AIR’ declare that we will keep our forward facing seats. Thank you for your attention.


    Yours truly,

    GaGa Guy
    Chief of Public Relations
    IUP AIR

    ReplyDelete
  14. Mr. Agus Gianto
    Head of Editorial Division
    Suara Merdeka Post
    Ngaglik 50, Semarang 57189

    Dear Mr. Gianto,

    Regarding the article “Rear Facing Seats in Commercial Aircraft” [Suara Merdeka, October 17, 2010]:

    Although you have esteemed article about this issues on your newspaper, me as a Public Relation of IUP Airline, stated that we will not change our passenger seats in our airplane. Science Department of Gadjah Mada University already did some research with 40 people about this rear facing seats in 2008. Based on that research, 31 people experiencing nausea and uncomfortableness condition. We already held a survey too, with our customers; they preferred the forward facing seats rather than back facing seats. It’s not that we are carefree with our customer safety, but we consider that passenger’s pleasure is our first priority in our airline. Besides, we always improve a better services and technology for the standard safety flight.

    We confidently stated that we will not change our passenger seats in our aircraft for the sake of passengers comfort. We request you to emend your article about this issue, because it might affect a huge misunderstanding with public’s perspective.

    Sincerely,

    Bella Nabila
    Public Relations Manager
    IUP Air

    ReplyDelete
  15. Mr. Aburizal Bakrie
    Head of Editorial Division
    The Golkar Post
    Jalan Lapindo 45, Surabaya 69696

    Dear Mr. Bakrie,

    Responding to the article "Backward Facing Seats" in The Golkar Post on Monday, October 18, 2010, we appreciate your article about safety in flight. Yet, there is still not sufficient evidence. Facing forward seat,absolutely, is more comfortable than facing backward seat. Besides, comfortable is the main reason which plane will passengers choose. On the contrary,facing backward seat seems dangerous when the plane taking off.
    Finally, we, IUP airline conclude that we will not change our aircraft seats position.
    Thank you.

    Sincerely,

    DePott
    Public Relation Manager
    IUP Air

    ReplyDelete
  16. Mr. Richard Kevin
    Head of Editorial Division
    The Boby Post
    Mawar Street no.5 Yogyakarta


    Dear Mr Richard
    According to your article on Boby Post last Saturday, September 23 2010, we have to response
    on that. but unfortunately, the changing of that system can't be realized in the simple ways. our costumer satisfactory is our priority. we can't change the seat because our passenger will be very uncomfortable. and for the case of emergency system, maybe it's dangerous for the passenger when it comes the plane to take off.
    in the conclusion, we can't afford that system
    but thank you for the critical

    sincerely
    Rahmaniar
    Public Relation Manager
    IUP Airlines

    ReplyDelete
  17. Dear Mr. News
    The Yogyakarta DailyNewsReport

    Based on the article, there are some points that should be considered first before we even think of changin the direction of seats in an airplane. In this case, we should think first about the comfort of the passengers. Surely some passengers will not stay healthy through a "reversed-seat" flight. Airsick bag is much more needed, maybe. And there is no guarantee that a reversed seat may cause the level of victim in an airplane crash to decrease. And what about the process of changing the seats? Surely this is not an easy process to do. It takes lots of money, and also time. Not to mention the Government Regulation, too. That's why, in this case, the IUP AIR would like to keep using the front-faced seats instead of reversing them, for the comfort of passengers, and also considering many important factors.

    ReplyDelete
  18. Dear Mr.Matthew
    Daily Leap Post
    Kaliurang street the 35, Yogyakarta

    Dear Sir,
    Responding your article on Leap Post last Saturday, September 23 2010,we sent you a respond letter. Directly that unfortunately, the changing of seat system can't be realized in the simple ways. Our main goal is costumer satisfactory and we can't redecorate the seat because the costumer may not comfortable. Of course as big company, we always think about the costumer satisfactory without underpaying the safety. And all the service given to the costumer must already have a good standard of safety and based on costumer research. And thank you for your critical.

    Sincerly,
    Sagita
    Public Relation Manager
    IUP Airline

    ReplyDelete
  19. Dear Mr.Ikhsan
    Head of Editorial Division
    Media Indonesia daily Post

    Responding to the article in Media Indonesia daily post on Wednesday, 20 October 2010 "Backward-facing seat in the commercial aircraft", we really appreciate it. As one of leading commercial aircraft, IUP air really consider about safety in flight, but not with change passengers seat into backward-facing. IUP air know it will decrease our passengers convenience, and it becomes main reason why we keep on front-facing seat. We already trust our safety with our expert aircraft engineers, and professional pilots. Moreover, we also always fulfill all safety standard regulated by the governments. That's why we think it's enough to have a safe flight with us.

    Thank you

    Sincerely
    Made Widhiari
    Public Relation Manager
    IUP Air

    ReplyDelete
  20. Mr. Lankin Bow
    The Sudaily Post
    Bodena Street 5, Yogyakarta 54321

    Responding your article in The Sudaily Post that said if the passengers of airplanes who seat facing backward more safety than facing forward is totally wrong. We from IUP Air has a high require test to check the most safety and comfortable way for our passengers is with facing forward seat during the flight. Important factor why it is better to facing forward is by facing backward caused our passengers feel uncomfort, and can causing air sickness. This case can be more danger because imagine if all of the passengers get air sickness, there will be chaos in the airplane and this endangered the flight. I hope you can recheck your article and you can revise it for our together satisfaction. Thank you.


    sincerely,



    Agustinus Ari Ismoyo
    Public Relation Manager

    ReplyDelete
  21. Mr.Steklomson
    Editorial Division Manager
    Cardinal Post
    Jl. Morak Marik no.7
    347789

    Dear Mr.Steklomson,
    Responding to the article on Cardinal Post at Septmeber 24th 2010 which discussed regarding the safety of passengers during their flight, IUP AIR believes that the research will support the development of flight knowledge. IUP AIR has qualified standards in order to maintain the passengers' comfortableness and safeties. Our cabin designers are well-experienced and graduated from top universities in the world. Their objectives are assuring the comfortableness and safeties of passengers during the flight. IUP AIR believes in our workers and designers to provide comfortable and safe seats to our customers through complex calculations and researches to our passengers. Those are the reasons why passengers put their trust on our shoulders.
    We appreciate the article and we hope that Mr. Steklomson and IUP AIR will work together in the future. Thank you.

    Sincelery,

    Prajna Nandiwardhana
    Public Relation Manager
    IUP AIR

    ReplyDelete
  22. Dear Mr. Stubborn
    Chief Editor of Daily Ego Newspaper

    First of all, I would like to thank for all of public attention discussing rear facing seat of aircraft. Probably rear facing seat is safer than the common one. Since FAA regulation has no restriction to replace the front facing seat then we still prioritizing the comfortableness for all of passenger.

    Please be advice that safety is the main aspect and not negotiable in our business. It is doubtlessly that our cabin is well-designed combining safety, comfortableness, and leisureliness. We are 5-star airline who has audited certificate that always follow regulation in providing service.

    Thank you for kindness attention. We do hope IUP Air and Daily Ego can strive together for our customer.

    ReplyDelete
  23. dear our indonesian customer

    i heard a very great demand for us to change our seat facing the rear. it because the research said that it will reduce the risk when the aircraft crush. as personal i will give applause on it because it is a great research but totally it not happen in our aircraft because our aircraft designed with great safety and leisure.
    and the technology is more than that.

    thank you

    ReplyDelete
  24. Mr Yolenk
    Editorial Division
    The Godean Post
    Jln Godean Km 1 no 5

    Dear Mr Ken
    I appreciated with your explanation which backward facing seats are safer in airplane. But most of IUP Air customer will not choose this recommendation and they prefer forward facing seats which is more comfortable.

    For the safety issue of the backward issues. We doubt about this research because most of the airliner never heard about this research and there is no physical evidence and strong argument from this research. Most of airliner agree including IUP Air will not change the seat.

    IUP Air have a good quality standard and we already achieved The Best Safety Airline Award in 2009. Safety is the most important in our business and we sure that forward facing seats will give more safety feelings to our customer.

    Thank you

    ReplyDelete
  25. This comment has been removed by the author.

    ReplyDelete
  26. Mr. You-Know-Who
    Editorial Division Manager
    Slytherin Night Post
    4 Privet Drive
    Little Whinging

    Gracious Mr. You-Know-Who,
    I'm Mr. Adrian L.P. who is working for IUP Air under the public relation division. I've read about your articles regarding Reversed Seating which is the official terminology, truthfully I'm very surprised that you've made such articles regarding the matter.

    This issue has been discussed and researched in detailed 13 years ago. We did 17 tests from landing procedures until accident controls regarding the Reversed Seating with random peoples taking part as volunteers. The result was that the passengers had a traumatic experience during those tests, much more than when they did the normal seating.

    This psychological reaction leads to an after-affect of flight trauma. Not to mention that we published those researches and the aircraft committee around the world agrees to disregard the Reversed Seating method. That method has many disadvantages if it is deemed applicable such as negative psychological reaction, total changes of the aircraft design, reduced flight effectiveness & efficiency, and costly.

    I hope this will enlighten your knowledge in regard to Reversed Seating method where you thought that it is a revolutionary seating method.

    Regards,
    Adrian L.P.
    Public Relation Manager

    ReplyDelete
  27. My Honourable Mr. Adadeh
    Head of Editorial Division
    The Baby Post
    Rahasia Street no.8 Yogyakarta

    Sorry Sir, I can not agree with your article in your magazine. First, it is making us dizzy if we travel with opposite seat direction. Second, the budget to change the seat is expensive, and as new airline company we can not afford it. I hope you can clarify your article first before you write it down on your magazine.

    Regards,
    Sabila Ayu Bestari,
    Public Relation Manager of IUP Airlines

    ReplyDelete